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It’s an undeniable fact; “Face wrinkles” are two words that everybody despises. As we get older, we all go through this experience: We get up in the morning, we look ourselves in the mirror and we learn, to our absolute horror, that some lines have started to creep up – might be around our eyes, our forehead or on the area around our lips and mouth.So, what is the next thing we do? Well, our initial reactions vary depending on our own sense of urgency. Some of us might rush to the nearest pharmacy or skin care shop to buy a wrinkle cream straight away and some others, the more cool-headed ones, might start looking in the internet to find reviews on wrinkle cream products.Some others might even look for more drastic measures such as chemical face peels, dermabrasion or laser resurfacing.So, the question is: What is the most appropriate course of action, when I notice my first face wrinkles to appear?Below, I will try to give you some simple pieces of advice on how to approach this issue:1) The first and most vital piece of advice I can give you is to accept the appearance of face wrinkles as part of a natural process: Whether we like it or not, as we get older hitting our thirties, our forties and so on, our skin produces less and less of collagen and elastin – two proteins which are responsible for keeping our skin smooth, moist and elastic.The rate, at which this aging process takes place, depends on a number of other factors as well. These either have to do with your unique set of conditions, i.e. genes you inherited and your gender (by the way women tend to lose more of these proteins, especially after menopause), or with external factors such as amount of exposure to the sun.2) If you are thinking about going through some cosmetic procedure (i.e. chemical peeling, dermabrasion etc), I would advice you to reconsider it. In my opinion, the risks involved such as pain, possible permanent pigment discolorations, high financial cost and limited longevity of results outweigh the possible benefits.But, if you are still determined that you want to go through with this option, then before you proceed, make sure that you seek professional advice from a qualified dermatologist.3) As I mentioned above, skin aging is largely attributed to external factors. The largest of these is exposure to the sun. The sun rays, despite their other beneficial effects, they do a lot of harm on our skin if it is directly exposed to it. Making sure that you always wear a protective sunscreen of suitable rating (SPF of 15 or above is recommended), can significantly retard the appearance of face wrinkles.4) No guidance on proper skin care can be complete without referring to the importance of a balanced diet. Today, a number of studies reveal that certain vitamins and minerals such as vitamins A, C and E when taken internally, can positively influence skin appearance and beauty.5) Last but not least on my list of advice for reducing your face wrinkles comes the regular use of a high quality cream.But, how does one decides which one is the best for her or him? There are literally hundreds of different reviews on wrinkle cream products out there, loaded with recommendations that frequently conflict with each other.There are certain things I personally look out for when I compare different products. For example, in order to be convincing, the manufacturer must provide supporting scientific, clinical evidence of the effectiveness of the finished product and not just the ingredients.Another thing I pay particular attention to is the volume concentration of the active ingredients. More often than not, products for face wrinkles contain very small of the useful ingredients. Generally speaking, the total concentration of active ingredients in a high quality cream should be at least 50% of the total volume.To learn more about how to reduce face wrinkles and the products I recommend, visit my website.